Campaigning against Homophobia isn’t a new thing, but Italy sparked a row with this new ad.

The ad shows a newborn baby with “Homosexual” on its wristband. The slogan reads “Sexual Orientation Is Not A Choice”

Naturally The Vatican and conservative politicians were quick to lash out against the advertisement, but what else is new.

Christian Democrat MP Luca Volonte said that the ad was “misleading and shameful”, while Opposition Senator Maria Burani Procaccini said that heads should roll over the matter.

The Vatican called the matter strange. Even though The Vatican does not consider homosexual tendencies sinful, it does condemn the acts.

According to the Sydney Morning Herald, some gay activists weren’t enthralled with the add at all.

Philosopher Gianni Vattimo said the ad risked suggesting gays and lesbians were a race apart and Transgender leftist MP Vladimir Luxuria said he was perplexed by the choice of the image.

Eh? Transgender Leftist? How does that work exactly? I guess Homophobia isn’t as rampant as they thought.

So what does this ad do exactly? Is it making a point or did they go way over the line?

1 Comment

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  By Aimee, November 14, 2007 @ 12:11 am

  I agree with you, lol. Transgender Leftist? WTF. I’m not sure how someone can be conservative and transgender.
  Although transgenderism is a mental disease (according to research) unlike transexualism. But still….
  I actually really like that add for its pro gay connentations but also for its artistic value.

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